Communications & M&E Specialist Helping Organizations Tell Impactful Stories.

Trusted by NGOs, public institutions, and development partners to design compelling communication strategies, conduct data-driven evaluations, and amplify mission-driven impact.

Michelle - Communications & M&E Specialist

Brands I've Worked With

Michelle Makena speaking at a professional event

Who I Am & What I Do

With 5 years of experience across East Africa, I specialize in Communication Strategy, Monitoring & Evaluation (M&E), and stakeholder engagement for impact-driven organizations. My work bridges insights with action—helping teams make smarter decisions, communicate results with clarity, and mobilize resources more effectively.

From facilitating high-level dialogues to publishing data-driven reports, I bring a unique blend of analytical rigor and storytelling finesse to every project.

How I Can Support Your Mission

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Strategic Communications

I develop targeted communication strategies that amplify your organization's impact. Whether you need donor messaging, community engagement frameworks, or crisis communication plans, I create systems that ensure your voice is heard by the right audiences at the right time—with measurable results.

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Monitoring & Evaluation

Beyond just tracking metrics, I design M&E frameworks that tell the full story of your impact. From developing logical frameworks to implementing outcome harvesting techniques, I help you capture both quantitative results and qualitative transformations—turning raw data into actionable insights for continuous improvement.

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Impact Storytelling

Your data deserves a narrative. I specialize in transforming complex program results into compelling stories through multimedia reporting, donor-facing case studies, and community testimonial videos. These aren't just success stories—they're evidence-based tools for advocacy and resource mobilization.

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Capacity Building

I equip teams with practical skills through customized training on data visualization, effective reporting, and participatory M&E methods. My workshops focus on building both technical skills and the confidence to communicate impact—creating lasting organizational capacity beyond my engagement.

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Stakeholder Engagement

From facilitating high-level donor meetings to designing community feedback systems, I bridge gaps between diverse groups. My approach combines conflict-sensitive communication techniques with cultural intelligence to build consensus around shared goals.

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Digital Campaign Strategy

I plan and execute social norm change campaigns that go beyond awareness-raising. Using behavioral science principles and platform-specific tactics, I design digital interventions that actually shift attitudes and behaviors—like increasing HPV vaccine uptake through faith leader networks.

What Colleagues Say

FtANC
"Michelle's M&E framework transformed how we track gender norms change. Her ability to simplify complex data for grassroots audiences is unmatched."
Faith to Action Network ColleagueProject Lead
HITM
"She doesn't just write reports—she crafts stories that move donors to act. Our funding increased by 30% after implementing her communication strategy."
Heifer International Team MemberProgram Director
AAP
"Working with Michelle on the AYuTe Challenge was transformative. She turned technical agricultural data into compelling narratives that resonated with both farmers and investors."
AYuTe Africa PartnerInnovation Manager

Featured Projects

AYuTe Africa NextGen Agritech Innovation Challenge

Client/Partner: Heifer International | Duration: 2021 - Present

Role: Communications Lead

Project Overview

An agribusiness innovation initiative empowering African youth to use technology to solve challenges faced by smallholder farmers, providing incubation and catalytic financing to scale impactful solutions.

Contributions

  • Led publicity and outreach efforts to raise awareness across Kenya.
  • Developed awards criteria and prize structures, contributing to jury selection.
  • Coordinated finalist bootcamp on pitching and storytelling; documented sessions.
  • Organized high-profile gala awards, drafting speeches and managing event logistics.

Results & Impact

Increased national visibility of youth agritech innovation; supported fair selection of awardees; amplified young innovators' stories; inspired future applicants.

Highlight

Witnessing successful young entrepreneurs emerge and thrive after participating in the challenge, including a Global Citizen Prize Winner.

Supporting Media

Interfaith Adolescent Girls' Health Hub Project

Client/Partner: Gates Foundation, Kilifi County Government | Duration: Ongoing

Role: Communications Coordinator

Project Overview

A multi-county initiative shifting harmful gender and social norms by partnering with faith leaders to co-create solutions that promote adolescent girls' sexual and reproductive health rights through dialogue, advocacy, and storytelling.

Contributions

  • Designed and executed media and communications strategy across campaign phases.
  • Created brand identity including logo, color palette, and fonts.
  • Led storytelling and media engagement for national and county-level events.
  • Spearheaded #16DaysOfActivism campaign with podcast, webinar, and social media.

Results & Impact

Secured coverage from over 10 national media outlets; facilitated faith leaders signing Kilifi Declaration; changed community perceptions through values-based messaging.

Highlight

Watching faith leaders stand up against gender-based violence during campaigns showed the power of strategic, long-term engagement.

Supporting Media

Michelle working with community members

Ready to Communicate with Impact?

Whether you need a comms strategy, M&E plan, or a storyteller to bring your data to life—let's connect.

Let's Talk